When the algorithm slams a sudden “shutdown” on your business, the answer is a combination of technical analysis and legal pressure. Stop the loss of revenue now — with interim measures against Meta and X.
The sudden, unjustified deactivation of a Business Manager or an advertising account (Ad Account) is not the end of your business. With an application for interim measures, the Court of First Instance can order the immediate reinstatement of your account on Facebook, Instagram or X — and we have achieved this in practice, with a court judgment against Meta.
Why Us: the Legal Tech advantage
In cases against Big Tech, legal knowledge alone is not enough. You also need a technical grasp of how the algorithms and the Policies work — and we combine both.
Interim measures against Meta & X: the step-by-step process
When an algorithm blocks your business, we file an application for interim measures before the competent Court of First Instance against Facebook, Instagram or X (based in Dublin), seeking a temporary order that compels the platform to restore your account. In the application we specifically ask for:
- Immediate reactivation of the account that was closed.
- An order barring the platform from closing your accounts again without an express, specific justification.
- An order requiring the platform to notify you in advance of any report against you, before proceeding to a closure.
- That it preserve and keep available all the data and reports, for the future damages claim.
The hearing of the temporary order takes place within a few days of filing and, if it is granted, the account can be restored immediately after service abroad, under Regulation (EU) 2020/1784. The legal basis is drawn from Regulation 2019/1150 (Platform-to-Business), the Regulation (EU) 2022/2065 (Digital Services Act) and the platform’s contractual liability.
Our court victory with interim measures against Meta (Judgment 7158/2023)
Theory is not enough — the result is what counts. We present, fully anonymised, a genuine court success of ours against Meta Platforms Ireland Limited.
The Case
Meta permanently disabled the central business account and six (6) linked advertising accounts of our client company, on the standard, vague pretext of a breach of the “Community Standards” and alleged “inauthentic behaviour”.
The “key” to our victory: the commercial contradiction
We proved Meta’s commercial contradiction to the court. While the algorithm was blocking the accounts as “inauthentic”, Meta’s finance department knew perfectly well who the business owners were: it had collected thousands of euros in advertising spend and had issued official service invoices to them. You cannot take payment from someone as a customer and at the same time treat them as “non-existent”.
The court’s ruling
The Athens Single-Member Court of First Instance found the blocking unjustified and provisionally ordered Meta Platforms Ireland Limited to immediately reactivate the central account, the six advertising accounts and the linked business page, prohibiting it from any future deactivation without lawful cause.
The court’s threatened penalty
For each day the decision is breached, the court threatened Meta with a monetary penalty of 2.000 euros and two (2) months’ personal detention of its legal representative.
The judgment is reproduced fully anonymised, with no identifying details of the parties.
Frequently asked questions on interim measures against Meta & X and account recovery
The panic phase & the algorithm’s arbitrariness
“They blocked my advertising account (Business Manager) and I’m losing money every hour. Why did this happen, when I didn’t breach any policy?”
The blunt answer: In 80% of cases, the block was caused by an algorithm (AI) error, not by a human. Meta’s and X’s systems “scan” millions of ads per second. A single misread word in your copy, a reference to a sensitive product, or a sudden increase in your advertising budget (which the system took as suspicious activity) is enough to throw you out. The platform applies a “block now, review later” approach.
“Meta/X tells me the decision is ‘final’ (Permanent Ban) and I can’t appeal again. Have I lost my brand for good?”
The blunt answer: No — “final” is what the bot says so that you stop bothering them. It merely means the platform’s automated internal steps have been exhausted. When internal communication dies, the legal route begins. Big Tech is required by European law to give clear reasons and to accept an external, legal challenge to its decisions.
“My account was blocked because I was hacked, they changed the details and uploaded illegal ads. Is it my fault?”
The blunt answer: Legally you are not at fault, but to the platform you are the easy target. The fraudsters gain access to your Business Manager, link their own credit cards or drain your advertising limit to run illegal campaigns (e.g. crypto scams). The system sees the violation and blocks you. Here we must prove the security breach (hacking) in order to separate out your responsibility and force the platform to return the account to you.
The legal weapons — how we force them to respond
“What are interim measures against Meta/X and why do they work better than emails to support?”
The blunt answer: Your emails go to low-level staff or bots in India and the Philippines who click ready-made replies (templates). An application for interim measures is served formally on their European headquarters (e.g. on Meta Platforms Ireland Limited in Dublin). This document does not go to the bots; it goes to the company’s Legal Department. When their lawyers see a well-documented application for interim measures citing a breach of contractual terms and European law, they prefer to unlock the account rather than get drawn into a court battle.
“How does the new European law (Digital Services Act – DSA) protect me against arbitrary blocking?”
The blunt answer: The DSA is your most powerful weapon. It forces platforms to be fully transparent. If they block you, they are legally obliged to send you a detailed, written justification (Statement of Reasons) explaining exactly which post or ad was at fault and why. If they fail to do so, or if the justification is vague, they are breaking the law and face enormous fines.
Tactical moves — what NOT to do
“If I create a new profile, a new Business Manager or add a different card, will I be able to advertise again?”
The blunt answer: If you do it carelessly, you’ll get blocked within 10 minutes. Their security systems perform “Device & Identity Fingerprinting”. They record your IP address, your computer’s Hardware ID, your card details, even your behavioural patterns. Trying to circumvent a block (Circumventing Systems) is treated as the worst violation. The existing account must first be cleared legally.
“They ask me to send a photo of my ID or passport for verification, but the system keeps rejecting it. What’s wrong?”
The blunt answer: Meta’s/X’s document-recognition system (OCR) often struggles with Greek documents or with photos that have glare/poor resolution. If it fails 3-4 times, the account locks “for security reasons” and won’t let you try again. Here a lawyer’s intervention is essential to force the platform into a manual human review by a staff member who will actually look at your company’s documents.
“How long does the legal process take to get my business account back?”
The blunt answer: If we move immediately with an application for interim measures based on the DSA and the terms of use, the platform usually responds and restores the account within 2 to 4 weeks, provided it was an algorithm error. Formal legal pressure is the only way to force a tech giant to take your case seriously.
Every day with a blocked account means lost revenue. The faster you act with interim measures against Meta, Instagram or X, the greater the chances of an immediate reinstatement.
See also: Online Fraud · Revenge Porn · Child Pornography